Start a Project
The Lit Marketing A Creative Marketing Agency
Creative marketing
for brands
in motion.
We bring strategy, AI advertising, film production, social content, creator campaigns and paid media together to help businesses communicate clearly and grow with purpose.
Connected capabilities.
Creative thinking
shaped around
your business.
The Lit Marketing is a Kuala Lumpur-based creative marketing agency operating under Gently Marketing Sdn Bhd.
We begin by understanding what your business wants to achieve. From there, we develop the right mix of strategy, creative ideas, content and distribution to strengthen your brand, reach the right audience and support meaningful business growth.
From a focused production brief to a complete marketing campaign, every scope is shaped around the objective.
02 / Services
From direction to deliveryWhat we do.
Our capabilities can work independently or as one connected marketing system, depending on your business goal.
AI Advertisement
We combine creative direction with AI technology to develop advertising concepts, campaign visuals and content variations for different platforms and formats. Every output is guided and reviewed by our creative team to ensure it fits the brand, message and audience.
Film & Commercial Production
We produce corporate videos, brand films and commercial advertisements—from concept and script development through filming, editing and post-production.
Social Media & Sales Content
We create short-form videos, sales-driven content and ongoing social media plans designed around the platforms and content habits of your audience.
KOL & Creator Campaigns
We manage creator selection, campaign briefs, coordination, content review and publishing support to connect the right creator with the right audience and message.
Marketing Strategy & Consultation
We help businesses clarify their positioning, campaign direction, messaging, content pillars and channel strategy before creative production begins.
Paid Advertising Support
We support paid campaigns on platforms such as Meta and TikTok through audience planning, advertising creative, campaign monitoring, testing and recommendations for continuous improvement.
Malaysia Market Localisation
We help overseas brands adapt their messaging, creative formats, platform approach and creator selection for Malaysian audiences and local market behaviour.
03 / Industries & Markets
Our experience includesDifferent worlds.
Considered creative.
Creative decisions shaped by the realities of each industry.
Every industry builds interest and trust differently. We consider the audience, buying journey, business model, platform and market before deciding on the message and creative direction.
We support Malaysian businesses as well as overseas teams that need creative and marketing execution for Malaysian audiences.
04 / How we work
Start with
the goal.
From the first conversationto the final frame.
- 01
Understand
We learn about your business, audience, offer, challenges and commercial objective.
- 02
Brainstorm
We explore ideas and define the message, creative direction, content formats and most suitable channels.
- 03
Create
We produce the content and coordinate the creators, production team and other people involved.
- 04
Launch
We deliver or activate the campaign across the agreed platforms and channels.
- 05
Promote & Learn
When paid media is part of the scope, we run campaigns on platforms such as Meta and TikTok to reach the right audience and support the campaign objective. We review the response and apply what we learn to the next creative direction.
05 / FAQ
Before we
begin.
No. Video production is one of our core capabilities, but our work also includes marketing strategy, AI advertising, social media management, creator campaigns, paid advertising and market localisation.
Yes. You can engage us for a focused service or bring several capabilities together for a wider campaign.
We provide both. One-off services are available for projects such as corporate videos, brand films and commercial advertisements. For businesses that require ongoing content planning and social media management, we also offer monthly retainer arrangements. Our social media management retainers require a minimum commitment of three months.
Yes. We support cross-border projects and overseas brands that require creative production, campaign support or content adapted for Malaysian audiences. The final scope will depend on the market, platforms and project requirements.
Tell us about your business goal, audience, timeline and the challenges you are facing. We will recommend a suitable direction, scope and working arrangement.
06 / Start a conversation
The next move is yoursTell us what you
want to achieve.
Whether you have a complete brief or an early idea, start by telling us about the business goal behind the project. We will help you shape the right approach from there.
Start a Conversation